Sell Leads
A flat rate is a ceiling. An auction is a market. When you post a lead to Leadz Marketplace, every buyer in that vertical whose filters match gets a shot at it — and the highest bid wins.
How does selling leads on Leadz Marketplace work?
You send the qualifying data first — a ping — and the platform asks every matching buyer for a live bid. You receive the best available price and a token. If you accept, you post the full record and the platform delivers it to the winning buyer and credits your balance. The whole cycle takes under two seconds, and payouts run weekly.
Total transparency on every lead
You see every ping, every bid and every rejection reason — not a monthly summary.
Real auctions
Every qualified buyer bids on every lead. No averaging, no flat rate leaving money on the table.
Waterfall protection
If the winner’s endpoint fails, the runner-up gets it automatically. You should never lose a sale to somebody else’s outage.
Full bid history
See what each buyer bid, passed on, or was filtered out by — and on exactly which field.
Weekly payouts
EFT or Interac e-Transfer once you pass $100 CAD. Balances credit the instant a lead sells.
Price floors
Set a minimum. Below it we won’t sell, and the lead falls to your own backup instead.
PII stays protected
Identity fields are excluded from ping payloads. Buyers bid on qualifying data; only the winner ever sees who the person is.
What we need from you
- Consent wording on your form that meets CASL’s express-consent standard — an unchecked box the consumer actively ticks
- Your real traffic source disclosed: search, social, SEO, email, native or co-registration
- No incentivized or misrepresented traffic
- A test post before you go live
Traffic we accept
Google and Bing search · Meta and TikTok paid social · SEO and organic · email to your own consented list · native · display · call transfer.
Traffic we don’t accept
Incentivized offers, co-registration without clear disclosure, scraped or purchased lists, and anything without a verifiable consent record. This isn’t gatekeeping for its own sake — one bad supplier poisons the buyer relationships everyone else depends on.
Integration is two API calls
If your landing page can POST JSON, you can sell on Leadz Marketplace today. Full documentation, copy-paste examples and a one-click test ping are in the portal.
Common questions from sellers
How much can I earn per lead?
It depends on your vertical, your traffic quality and how tightly your leads match buyer filters. Across the marketplace, sellers keep 75-85% of the sale price by default. Because leads are auctioned rather than sold at a flat rate, strong leads earn what they are actually worth instead of an average.
When and how do I get paid?
Balances credit instantly when a lead sells. Payouts run weekly by EFT or Interac e-Transfer once your balance passes $100 CAD. There are no holdbacks beyond the standard return window.
What traffic sources do you accept?
Google and Bing search, Meta and TikTok paid social, SEO and organic, email to your own consented list, native and display, and call transfer. We do not accept incentivized traffic, co-registration without clear disclosure, scraped or purchased lists, or anything without a verifiable consent record.
What happens if nobody bids on my lead?
It falls through your waterfall to your second and third tier of buyers, and then to your own backup endpoint if you have configured one. You can also set a price floor below which you would rather keep the lead than sell it.
Can I see why a buyer rejected my lead?
Yes, and in detail. Every ping shows each buyer response: whether they bid, passed, were filtered out and on which field, were capped, or had insufficient funds.
Find out what your leads are worth
Fifteen minutes. Tell us your vertical, your volume, and what's broken about your current setup. If we're not the right fit, we'll tell you that too.