Platform
If you already have buyers and traffic, you don't need a middleman — you need the pipes. License Leadz Marketplace and run your entire lead operation under your own domain.
What does the Leadz Marketplace platform do?
It is a complete lead distribution engine: ping/post auctions, filter-based routing, duplicate detection, field validation, volume caps, buyer delivery in JSON, form or XML, a full financial ledger with returns and clawback, and branded portals for your suppliers and buyers. You bring the relationships and the traffic; the platform handles the routing, billing and uptime.
Everything included. No feature paywalls.
Pricing scales with your volume, not with which buttons you’re allowed to press.
| Capability | What it does |
|---|---|
| Ping/post auctions | Parallel bid requests to every qualified buyer, highest bidder wins |
| Live bidding | Buyers price each lead through their own endpoint, with enforced timeouts |
| Waterfall routing | Failed deliveries cascade automatically to the next-highest bidder |
| Filter engine | 17 operators, AND within groups and OR across groups, on any field you collect |
| Duplicate detection | Hashed identity keys with a configurable lookback window, plus pre-ping |
| Field validation | Canadian postal, province, phone and email rules with cross-field checks |
| Volume caps | Hourly, daily and monthly limits per buyer campaign |
| Dayparting | Deliver only when a buyer has people available to call |
| Buyer billing | Prepaid balances, auto-recharge, or net-30 with credit limits |
| Returns portal | Single or bulk CSV disputes with automatic clawback on approval |
| Full audit trail | Every ping, bid, delivery attempt and balance movement, permanently |
| White-label portals | Your domain, your logo, your colours |
| API and webhooks | Documented REST API and unlimited outbound webhooks |
| Team roles | Granular permissions with a change log |
What we don’t do
We never contact your suppliers or buyers. We don’t buy or sell leads inside your instance. We don’t hold your data hostage — export everything, any time, in full.
Your relationships stay yours. That’s the entire proposition.
Common questions
What is lead distribution software?
Software that receives leads from suppliers, validates them, matches them against buyer specifications, prices them (often through a real-time auction), delivers them to the winning buyer’s system, and handles the billing between all parties.
Can I run this under my own brand?
Yes. The buyer and supplier portals run on your domain with your logo and colours. Your suppliers and buyers never see the Leadz Marketplace brand, and we never contact them.
Can you migrate my existing campaigns?
Yes, and at no extra cost. We rebuild your campaigns, filters and buyer integrations as part of onboarding.
Do you buy or sell leads inside my instance?
Never. Platform licensees’ suppliers and buyers are permanently off-limits to us. We do not compete with our own customers.
See the platform on your own data
Fifteen minutes. Tell us your vertical, your volume, and what's broken about your current setup. If we're not the right fit, we'll tell you that too.